Eduardo Ribeiro | Designer / Strategist / Creative Director

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	<title>Eduardo Ribeiro &#124; Designer / Strategist / Creative Director</title>
	<link>https://eduardo-ribeiro.com</link>
	<description>Eduardo Ribeiro &#124; Designer / Strategist / Creative Director</description>
	<pubDate>Thu, 02 Feb 2023 12:58:56 +0000</pubDate>
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		<pubDate>Tue, 08 Feb 2022 23:56:35 +0000</pubDate>

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		<pubDate>Fri, 30 Apr 2021 17:17:57 +0000</pubDate>

		<dc:creator>Eduardo Ribeiro &#124; Designer / Strategist / Creative Director</dc:creator>

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		<title>Slang</title>
				
		<link>https://eduardo-ribeiro.com/Slang</link>

		<pubDate>Thu, 02 Feb 2023 12:58:56 +0000</pubDate>

		<dc:creator>Eduardo Ribeiro &#124; Designer / Strategist / Creative Director</dc:creator>

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	Slang


	Slang is an all-in-one professional English solution, where customized English-learning programs can be easily created, for every role, at any organization. This was an end-to-end project where I had the incredible opportunity to lead the full rebranding process, from strategy to visual identity, and everything in between.
	
	Strategy, Creative Direction and Design: Eduardo RibeiroDesign: Arthur ReisParoject Management: Babs Silvestre and Maria Paula BustamanteIllustrations: Dialeto StudioFilm: Felipe Gil and Mateus Canto


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		<title>Motel</title>
				
		<link>https://eduardo-ribeiro.com/Motel</link>

		<pubDate>Wed, 27 Oct 2021 11:44:49 +0000</pubDate>

		<dc:creator>Eduardo Ribeiro &#124; Designer / Strategist / Creative Director</dc:creator>

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	Motel


	Motel is a creative company based in London and founded by Lee Tan &#38;amp; Rob Smith. They believe the best ideas come from being ‘comfortably uncomfortable’. With this amazing name, it was just a matter of using nostalgia and class to come up with a cool, friendly, and playful brand identity. This project was a collab with my great friend Ronaldo Tavares.


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	</item>
		
		
	<item>
		<title>Dear HR</title>
				
		<link>https://eduardo-ribeiro.com/Dear-HR</link>

		<pubDate>Fri, 28 Jan 2022 12:43:35 +0000</pubDate>

		<dc:creator>Eduardo Ribeiro &#124; Designer / Strategist / Creative Director</dc:creator>

		<guid isPermaLink="true">https://eduardo-ribeiro.com/Dear-HR</guid>

		<description>
	Dear HR


	We can’t predict the future, but know what should stay in the past. What Is Wellbeing For What’s Next? In one word: Gympass. We make wellbeing accessible, flexible, and undemanding for employees everywhere. Together with HR departments, we can support workforces no matter what the current times are looking like. Real employee testimonials speak for themselves. We spoke directly to HR professionals through out-of-home unbranded ads, stunning designs, and a film that captures the impact of better wellbeing. This is just the start.
	
	Brand &#38;amp; Comms VP: Conrado TourinhoCreative Direction: Jonas KühnerArt Direction: Eduardo RibeiroCopywriting: Emma CampanellaFilm Director: Rafael Kent (Cave)Photos: Labof


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</description>
		
	</item>
		
		
	<item>
		<title>Resolutions 22</title>
				
		<link>https://eduardo-ribeiro.com/Resolutions-22</link>

		<pubDate>Fri, 28 Jan 2022 12:33:12 +0000</pubDate>

		<dc:creator>Eduardo Ribeiro &#124; Designer / Strategist / Creative Director</dc:creator>

		<guid isPermaLink="true">https://eduardo-ribeiro.com/Resolutions-22</guid>

		<description>
	Resolutions 22


	Gympass stands to make fitness &#38;amp; wellbeing accessible to all – from interns to CEOs, to everyone in between. That’s why, in the face of this crowded time in our industry, we stand to challenge outdated new year messaging and make this time of year uplifting, undemanding, and for everybody.&#38;nbsp; January brings the predictability of every health &#38;amp; fitness brand shouting from the rooftops with special deals, exclusive pricing, and empty promises. Not Gympass, though. For us, accessible pricing without restrictive contracts isn’t a new year promo – it’s in our DNA. In January, February, March….you get the point.
	
	
Brand &#38;amp; Comms VP: Conrado TourinhoCreative Directior: Jonas KühnerBrand Design Manager / Art Director: Eduardo Ribeiro&#38;nbsp;Art Assistant: Luiza Prado, Fernando BotelhoCopywriting: Sydney Mann, Chelsea Galembo&#38;nbsp;
Photo and video: Guido Argel, Leonardo Guimarães
Motion graphics: Lucas Arias, Giovanna Quarterone


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</description>
		
	</item>
		
		
	<item>
		<title>Open Wellbeing</title>
				
		<link>https://eduardo-ribeiro.com/Open-Wellbeing</link>

		<pubDate>Wed, 27 Oct 2021 14:59:30 +0000</pubDate>

		<dc:creator>Eduardo Ribeiro &#124; Designer / Strategist / Creative Director</dc:creator>

		<guid isPermaLink="true">https://eduardo-ribeiro.com/Open-Wellbeing</guid>

		<description>
	Open Wellbeing


	Wellbeing shouldn't be hard or exclusive, and that's what Gympass challenges. Everyone should be able to try and fail until they find what makes them feel good. So let's change the game by making wellbeing — mind and body — accessible for all.
	
	Brand &#38;amp; Comms VP: Conrado Tourinho
Creative Directior: Jonas KühnerBrand Design Manager / Art Director: Eduardo Ribeiro
Art Assistant:&#38;nbsp;Vivian SilvaCopywriting: Emma Campanella, Chelsea Galembo and Sydney Mann
Photo and video: Guido Argel and Leonardo Guimarães
Soundtrack: Audioman
Motion graphics: Lucas Arias and Lucas Cainã


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</description>
		
	</item>
		
		
	<item>
		<title>Em Si No Outro</title>
				
		<link>https://eduardo-ribeiro.com/Em-Si-No-Outro</link>

		<pubDate>Wed, 09 Feb 2022 12:39:40 +0000</pubDate>

		<dc:creator>Eduardo Ribeiro &#124; Designer / Strategist / Creative Director</dc:creator>

		<guid isPermaLink="true">https://eduardo-ribeiro.com/Em-Si-No-Outro</guid>

		<description>
	Em Si No Outro


	This is a beautiful project that uses educational tools, design thinking methods, and lots of empathy to stimulate an inner reflection, so we can listen and understand one another to act collaboratively and make a positive change in the world. And I was happy to be part of this project, helping them from brand positioning to logo design and brand identity.


&#60;img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/e4737dcf7774e111835fdc21d58a096c4c5859c1f8b121adc7712950e6bb6843/em-si-no-outro_concepts-04.png" data-mid="132953764" border="0"  src="https://freight.cargo.site/w/1000/i/e4737dcf7774e111835fdc21d58a096c4c5859c1f8b121adc7712950e6bb6843/em-si-no-outro_concepts-04.png" /&#62;
&#60;img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/acae2f148054ddbaf94f9ab7f5a76755b16c31d2fb2c535fe2fcc3c40053e0ca/em-si-no-outro_concepts-03.png" data-mid="132953782" border="0"  src="https://freight.cargo.site/w/1000/i/acae2f148054ddbaf94f9ab7f5a76755b16c31d2fb2c535fe2fcc3c40053e0ca/em-si-no-outro_concepts-03.png" /&#62;
&#60;img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/a363b1963dd4c5fb9635210d87a364c6ada0ad3dff35fd3301c045d6f3ce070f/em-si-no-outro_concepts-05.png" data-mid="132953834" border="0"  src="https://freight.cargo.site/w/1000/i/a363b1963dd4c5fb9635210d87a364c6ada0ad3dff35fd3301c045d6f3ce070f/em-si-no-outro_concepts-05.png" /&#62;
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&#60;img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/a5b13200a5c632dc076db36df0cd35d44559e149aa6cbda46779f38cfc4c8420/em-si-no-outro_concepts-08.png" data-mid="132953837" border="0"  src="https://freight.cargo.site/w/1000/i/a5b13200a5c632dc076db36df0cd35d44559e149aa6cbda46779f38cfc4c8420/em-si-no-outro_concepts-08.png" /&#62;
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&#60;img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/12b35f1b18f2a9d881bdc47d59a299735539853c88fc0956284f2c2532d500fd/em-si-no-outro_concepts-12.png" data-mid="132953842" border="0"  src="https://freight.cargo.site/w/1000/i/12b35f1b18f2a9d881bdc47d59a299735539853c88fc0956284f2c2532d500fd/em-si-no-outro_concepts-12.png" /&#62;
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</description>
		
	</item>
		
		
	<item>
		<title>Stories of Change</title>
				
		<link>https://eduardo-ribeiro.com/Stories-of-Change-1</link>

		<pubDate>Wed, 09 Feb 2022 01:08:14 +0000</pubDate>

		<dc:creator>Eduardo Ribeiro &#124; Designer / Strategist / Creative Director</dc:creator>

		<guid isPermaLink="true">https://eduardo-ribeiro.com/Stories-of-Change-1</guid>

		<description>
	Stories of change


	BRK Ambiental is the largest private sanitation company in Brazil. This series of short films present the company’s new purpose, Transforming people’s lives by ensuring quality water and sanitation. The main film presents the story of Carla, a teacher who had to deal with children who didn’t even know how to use a toilet seat. She struggled but managed to show the students how life could be different and better from now on. In her brave journey, she helped children get out of extreme poverty and become healthy and successful citizens.
The following stories present the beautiful and inspiring lives of people who had their future changed thanks to their intimate relationship with water and sanitation.
	
	Creative Direction: Fabio Soares and Wagner Gorab
Creative Strategy: Eduardo Ribeiro and Amanda LuzArt Direction:  Eduardo Ribeiro
Copywriting: Amanda Luz
Film Production: FPS Filmes


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</description>
		
	</item>
		
		
	<item>
		<title>Belonging Gympass</title>
				
		<link>https://eduardo-ribeiro.com/Belonging-Gympass</link>

		<pubDate>Fri, 28 Jan 2022 12:47:16 +0000</pubDate>

		<dc:creator>Eduardo Ribeiro &#124; Designer / Strategist / Creative Director</dc:creator>

		<guid isPermaLink="true">https://eduardo-ribeiro.com/Belonging-Gympass</guid>

		<description>
	Belonging Gympass


	To help our Gympass Affinity Groups bring their own identities to light within its broader community, we have created a branding system to help groups express themselves.&#38;nbsp;Sometimes, an icon can represent a thousand words. We can let imagery tell a story when we synthesize our bigger purpose and ideas into a comprehensive icon.
	
	Brand &#38;amp; Comms VP: Conrado TourinhoCreative Direction: Jonas KühnerArt Direction: Eduardo RibeiroIllustration: Estúdio Rufus


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